Say goodbye to Apple's Clips—the once-promising video editing app that aimed to simplify social media content creation. But here's where it gets controversial: Was Clips a visionary tool ahead of its time, or a missed opportunity that never quite found its audience? Launched in 2017, Clips was designed to let users effortlessly combine videos, music, text, and filters, all tailored for seamless sharing on social platforms. Over the years, Apple enhanced it with augmented reality (AR) features and advanced editing tools, like those introduced in 2021 and 2019. Yet, despite these updates, the app’s development pace slowed dramatically, leaving many to wonder if it was on its way out.
And this is the part most people miss: Apple has officially pulled the plug. Clips has been removed from the App Store, and the company’s support page now confirms that the app will no longer receive updates or be available for download after October 10, 2025. Existing users can still use it on iOS and iPadOS, but there’s a catch. Here’s the bold part: Apple is urging users to save their videos directly to the Photos library—a step-by-step process detailed on the support page—to avoid losing content if Clips becomes incompatible with future OS updates. It’s a practical move, but it also raises questions about the app’s longevity and Apple’s commitment to its lesser-known tools.
For those who relied on Clips, this news might feel like a setback. But it also opens a broader conversation: In a world dominated by TikTok, Instagram Reels, and other powerhouse platforms, do niche editing apps like Clips stand a chance? Or is Apple simply streamlining its offerings to focus on more impactful tools? What do you think? Is this the end of an era, or a necessary evolution in Apple’s app ecosystem? Share your thoughts in the comments—we’d love to hear your take on whether Clips deserved a second act or if its time had truly passed.
